WHAT PEOPLE ARE SAYING ABOUT THE BOOK
“Launching a new biomedical company is a complex undertaking, and this book is packed with useful details on all aspects of the startup process. I highly recommend it to anyone contemplating a new venture.”
- Hanson Gifford, serial entrepreneur and co-founder of The Foundry
"Dr. Mehta covers the evolution of products in the biomedical industry from ideas to income. The book is a comprehensive and practical overview of all the steps and challenges required to successfully develop and commercialize a product. Throughout the text he illustrates his points with real life examples. This is a text that should be broadly read by students and professionals alike!"
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Jim Mullen, CEO Biogen-Idec and past President of the Biotechnology Industry Organization
“The book will be very important and interesting. It covers all the sorts of things that matter but are never written down in a comprehensive text.”
- Carmichael Rob erts , serial entrepreneur, Vice Chairman, WMR Biomedical and cofounder of Surface Logix.
“This new text covers the commercialization of life science technologies widely, ranging across the spectrum of pharmaceuticals, biotechnologies, medical devices and diagnostics and spanning the development process from invention through marketing and sales. Shreefal Mehta writes clearly and with a practical bent, using case examples and drawing on his own substantial industry experience to help chart a path through the complex landscape of new product development. “
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Paul Yock, Director of the Stanford Program in Biodesign and Professor at Stanford Graduate School of Business and School of Medicine.
“Shreefal Mehta's book is very timely for it provides insights and important information regarding the major steps entrepreneurs must take as an idea progresses through the various steps of commercialization. This text is a must for anyone engaged in the process of developing a new medical product.”
- Joseph Bronzino, Editor-in-Chief of The Biomedical Engineering Handbook (CRC Press, 3rd Edition, 2006), and recipient of the IEEE Millennium Medal for “his contributions to biomedical engineering research and education.”
“Real life issues experienced by life sciences product development teams are described in the book. Key hurdles along the commercialization path are clearly organized and will help the reader navigate multiple business functions and disciplines to take a product to market. Dr Mehta’s book is on my table as a handy reference and overview of the business and product development challenges involved in the health care industry. Young scientists, engineers and even experienced executives involved in the health care industry should read this book.”
- Christoph Hergersberg, Global Technology Leader, Biosciences, General Electric Global Research Center
“Organizations that help build new life sciences based ventures, like venture philanthropists, venture capitalists, state organizations and angel investors, can use this book to inform their investment decision making process. Life science entrepreneurs should thoroughly read this book to guide them through the complex path to market. Dr Mehta’s comprehensive and well written book points out difficult questions that funding organizations and entrepreneurs alike should ask, to help identify the companies and technologies most likely to succeed.”
- Lesa Mitchell, Vice President, Advancing Innovation, The Ewing Marion Kauffman Foundation
"Endeavoring on the commercialization of innovative medical technologies is a journey with many obstacles. Dr Mehta has provided an excellent guide on how to avoid potential roadblocks. His book covers market research, intellectual property rights, business models, and regulatory affairs. Real-life examples of product development including clinical trials bring the concepts to life. A special strength of the book is the extensive discussion of Intellectual Property Rights in relation to business models, and of the interaction with the FDA for innovative projects. "
- Dr. Henk van Houten, Senior Vice President Philips Research, Program Manager Healthcare
I highly recommend this book to starters in this industry and for people who have collected different pieces of the puzzle through scattered sources over years and need to organize all that in their minds to put it in perspective.
- Atul Gupta, MIT Sloan School MBA candidate and Kauffman Foundation intern.
A DYNAMIC ADDENDUM TO THE CSBT BOOK
This site is envisioned as an extension to the book, updating information that is presented in tables and graphs and also serving to enhance the reader's grasp of the content.
UPDATED INFORMATION
Click here for updated data charts and tables from Chapters 1, 2 and 7..
